LoveShackFancy is a global fashion, beauty, home and lifestyle brand founded by Rebecca Hessel Cohen in 2013. It was created to celebrate love and revel in the beauty of a flower-filled, rose-colored world. Here, everyday is an occasion and your wildest dreams can become reality.


The LoveShackFancy aesthetic marries vintage inspiration with a fun and modern take on femininity: An overflow of pink, prints, florals, ruffles, lace, and bows, LoveShackFancy is for romantics at heart and anyone who wants to feel beautiful and confident.
Now an award-winning, family-owned company, LoveShackFancy has 21 stores worldwide, 450 retail partners, and collaborations with brands like Gap, Stanley, Pottery Barn, Bogner, Supergoop, and American Girl. Millions have joined the party, embracing a world where love is always in bloom.